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The distinction between proactive and reactive security measures is a fundamental concept in security management. Proactive measures are designed to prevent security incidents before they occur. These can include strategies such as surveillance, regular security assessments, employee training, and the implementation of security technologies aimed at deterrence. By identifying potential vulnerabilities and addressing them proactively, security personnel can significantly reduce the likelihood of incidents taking place.

On the other hand, reactive measures come into play after an incident has occurred. These are responses to events such as crimes, breaches, or other security threats that have already happened. The focus here is on managing the situation, mitigating damage, and restoring safety, which may include things like calling law enforcement, conducting investigations, and implementing incident follow-up procedures.

Understanding this difference is crucial for security professionals, as it informs the development of comprehensive security strategies that incorporate both measures to ensure a safer environment.